A visual identity and Kovan, a mobile membership concept for Arı Tekel. The bee mark joins a custom-drawn wordmark, and the app carries the same metaphor: part of every purchase flows into the hive as honey, and the honey becomes a discount at the till.
INTERFACE Segoe UILOGO Custom-drawn
LIGHTER3D PRODUCT DESIGN · 360°
Two lighters, one mark: the bee symbol and the wordmark run vertically along the body. Modelled in a local 3D scene and turned 360° on a stand.
Concept posters made for the portfolio, not a live campaign or download link. The object scenes are AI-assisted concept images; the phone screen is based on the Kovan design, not a screenshot.
Kovan means hive. The bond made
in the shop carries on in your pocket.
Sign in with your phone number.
No password to remember.
How much you’ve saved is clear.
So is how much you can use at the till.
On eligible purchases, 10% of
what you pay goes to your hive.
Open your member code.
The cashier finds your account.
Your code is scanned and the cashier asks the amount.
The discount is applied at the till.
Follow what you earn and what you spend
in one place.
Verify your number.
Step into your hive.
1 honey, 1 lira off.
No converting needed.
You had 37.50 honey.
Now you have 45.
Ready on your phone.
Show it at the till.
“Use 30 of it.”
Left over: 15 honey.
Starting balance: 37.50 honey.
75 honey is the hive’s visual full mark; it doesn’t create an extra reward. The amount paid with honey doesn’t earn honey again.
A sample account and sample transactions. No real SMS, customer account or till connection.
