The Balkon logo over the full terrace at sunset and the lights of Istanbul

Balkon

THE STORY   /   THREE PARTS

A rooftop above the city, told from the first light to the last drink.

We treated the view not as a backdrop, but as the main character. The visual story moves from warm daylight to intimate night scenes, connecting food, drinks and the people of Balkon in one continuous rhythm.

Client
Balkon Beyoğlu
Location
Istanbul, Türkiye
Scope
Photography · Content Production · Visual System
Studio
01   /   PHOTOGRAPHY
01

Venue

05

The terrace itself: the same pergola and skyline from daylight to blue hour.

02

People

04

Unstaged moments: the guests set the rhythm of the place.

03

Table

07

Food and drink shot as part of the table, not as product shots.

04

Moments

02

Familiar faces — Şükrü included.

05

Light

05

From sunset to the last glass; the view changes by the hour.

02   /   CONTENT PRODUCTION

01FEATURED FILM · 30 SECONDS · ORIGINAL SOUND

Reservations Film

Thirty seconds of an evening: the bar, a glass, the sunset, Şükrü — and a reservation call in the last frame.

02

Pizza Film

01

A vertical food film: from rolling the dough to out of the oven, 20.9 seconds with its original sound.

03

Beer Post

02

The first frame poses the question, the second answers it. Here too, the view is what’s being sold.

04

Pizza Post

04

All four frames are cut from one shot: side by side, the counter runs on without a break.

03   /   VISUAL SYSTEM
SIGNAGE CONTENT6 SECONDS · LOOP
IN THE BARSAME LOOP

The cocktail list fills up on the glass.

Instead of a static list, the bar’s vertical screen got glasses that fill: three of them pour in turn, and each colour change brings the next cocktail. As the only lit surface in a dark bar, the drinks list becomes the light.