The Batı Lounge logo; a wooden drawer full of okey tiles with 7 2 4 on a sheet of paper

Batı Lounge

THE STORY   /   OPEN 24/7

The neighbourhood closes. Batı doesn’t.

Every café around it has a closing time; Batı Lounge does not. The whole content strategy was built on that single difference: not a place you go to, but a habit that stays open at every hour. One line sits behind all of it: “let’s head over to Batı.”

Client
Batı Lounge
Location
Zekeriyaköy, Istanbul
Scope
Strategy · Film · Creative Edits · Social Content
Studio
01   /   FILMS
01

Brand Film

01

The whole menu, from burgers to cards; a single call: “One more round.”

02

Venue Film

01

A tour of the venue from the sign to the hookah; the last frame is one line: open 24/7.

03

Night Film

01

Full at night too: tables, Turkish coffee, watermelon and okey tiles.

04

Fajita Film

01

From chopping to flame, from flame to tortilla; the kitchen is open 24/7 too.

02   /   CREATIVE EDITS
01

Feed Play

01

The jam runs between two posts: a fork cuts the cheesecake above, and the drop crosses the gap in the feed into the open mouth of the character below. Two uploads, one joke.

02

Snack Switch

01

One switch: off, an empty bowl; on, the crispy snacks.

03

Tea & Brownie

01

Two films share one page: tea that never runs out above, the brownie below. The sound comes from the brownie.

03   /   SOCIAL STORIES
01

Web Post

04

The web is spun across four frames: the hand throws it in the first, only the thread crosses the next two, and in the fourth it reaches the hookah. Your swipe runs the same way as the throw.

02

Game Story

01

The sentence is built from tiles: a hand pulls the rack away and the message appears behind it — “games are free at Batı.” Not a caption, the room’s own material.

03

Dessert Duo

01

A single frame: tea and dessert, cast as the venue’s sweetest duo.

04

Detail Post

02

The first frame asks for something simple; the second shows the craftsman couldn’t help himself.

04   /   BEHIND THE SCENES
01

Kitchen and table

02

The flaming fajita was shot in the kitchen, on a phone. The 7/24 on the cover was laid tile by tile into a wooden drawer, in front of full tables.