FORGE
One protein-bar brand, from physical to digital.
Building a protein-bar brand end to end.
FORGE is a protein bar brand identity created for active individuals who value strength, discipline and continuous progress. Inspired by metal shaped through pressure and heat, the system carries the product through logo, packaging, campaign, motion, digital interfaces and a physical prototype with one coherent character.
One mark. One product world.
The anvil ties strength and transformation to the name. Its bold geometry holds the same weight on every surface.
The product becomes recognizable in one frame.
Poster, social campaign and broadcast advertising; one high-energy language at different tempos.
Pressure becomes movement.
Motion extends the identity through time; typography and imagery keep the same disciplined energy.
One system across web and mobile.
The interfaces carry the identity’s typography and rhythm onto interactive screens.
The protein-bar world becomes a physical object.
Brand characters and a presentation object; modelled, printed and surface-finished.
One protein bar. One brand world.
FORGE builds the protein-bar product into one consistent experience across logo design, packaging, posters, motion graphics, 3D development, a physical prototype, website and mobile-app interfaces, social campaigns and sports-broadcast advertising.
Open the brand identity project ↗︎Open the 3D production process on ArtStation ↗︎